Burger chain Hans im Gluck is about to be sold – news from Hamburg and the world



  • Hans im Gluck was only founded in 2010, and many branches in Germany, Austria and Switzerland followed
  • High growth rates were recorded annually, and last year the chain achieved record results
  • The chain seemed to be the new star of the restaurant scene at times – but now the success story is obviously over
  • The burger chain is to be sold – is it coming to an end now?

Eating burgers in the ambience between birch trunks: will it soon be over? The German burger chain Hans im Gluck stands before the sale. This confirmed the burger chain of our editorial team.

For Hans-im-Gluck founders Thomas Hirschberger it could be a bitter farewell to his chain founded in 2010. Thomas Hirschberger, founder and majority shareholder “is in very advanced discussions about the sale of his 90% stake to a new group of shareholders,” said Hans, fortunately to our editorial team.

Hans in luck: That means a sale for customers

For a long time, Hans im Gluck was considered a German model for success. The company is built as a franchise, it has its 81 branches in Germany, Austria and Switzerland run by independent entrepreneurs. High growth rates were recorded annually; last year the chain achieved record results with external sales of EUR 147 million – an increase of 22.5 percent compared to the previous year.

And the success story should also be continued abroad. Fortunately, Hans has four branches in Singapore; the most recent was only opened last year. The chain is also represented in Switzerland with three branches, n Austria with a restaurant.

Do customers now have to adjust to the out of chain? Hans im Gluck denies this. “If there is a sale, it will have no impact on the operation of the HANS IM GLUCK burger grill restaurants,” said Hans im Gluck.

The brand would remain intact: “The group of shareholders relies on continuity. The focus on gourmet burgers in our restaurants will remain in the future. ”

Selling is difficult

But the situation for sale is tricky. According to the “Handelsblatt”, the purchase price after deducting debts is around 26.1 million euros. However, there would have to be additional high payments, including to three managing directors, so that Hirschberger’s trust company AML Invest could even make a loss in the millions.

According to the media report, Hirschberger’s lawyers would therefore try to persuade beneficiaries to partially waive. Otherwise the deal could burst. Fortunately, Hans told our editorial team: “Mr. Hirschberger plans to close the change of ownership this week. The franchise partners are informed of the situation. “

Do the founders of BackWerk join?

Thomas Hirschberger owns 90 percent of the chain he founded in 2010, the other ten percent secured himself Gerd Buehler, who joined the company in 2018 with 6.5 million euros.

However, according to “Handelsblatt”, Buhler now has a right of first refusal – and is willing to do so, together with the founders of the self-service bakery chain BackWerk, Dirk Schneider and Hans-Christian LimmerTo make use of.

“The HANS IM GLUCK brand and its growth have long inspired us. We would be happy to continue Thomas Hirschberger’s work and bring in our entrepreneurial expertise as new shareholders, ”Schneider and Limmer are quoted in a press release.

A potentially more lucrative business with financial investors therefore appears to be off the table for Hirschberger. On the other hand, if Hirschberger agrees to sell, there is a risk of losses.

Hans-im-Gluck-founder also founded Sausalitos

For Hirschberger, it is already the second chain that the founder has to sell: in 2014, the entrepreneur separated from his cocktail bar chain Sausalitos, founded in 1994. However, the chapter of Mexican food and drinks for Hirschberger did not end there.

Sausalitos accused Hirschberger of poaching executives in 2017 and claimed millions in compensation in 2017. In the end, both sides agreed on a settlement, Hirschberger ceded his minority rights.

Long lawsuit with Peter Pane

For Hirschberger, it shouldn’t be the only litigation. In 2016 there was a split with the partner company Paniceus. Its managing director Patrick Junge quickly created the burger chain Peter Pane from his Hans Gluck stores.

The rift had consequences: First Peter Pane sued Hans in luck, then it went the other way and Hans in luck went to court against Peter Pane. The two burger chains finally ended their dispute in 2017. Peter Pane continued to expand strongly, only last year the chain announced that it wanted to open up to ten new branches per year.

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